So now you have found a topic that you like to write about and you have an idea how to approach it in a unique way to offer some unique benefits to the visitors of your site.

You did your keyword research and found a couple of popular phrases that people look for and you have an idea how you can satisfy this demand for information.

Final Check Ups

Double check your keywords and phrases to see what sites rank well for them. Your site will compete with these sites later on. Are you able to compete?

There are no general rules when or if you can compete with a certain site. It all depends how unique your approach is and the value your site will offer to visitors. You can email me to hear my opinion about your approach.

If you realize you won’t be able to compete either narrow the topic or focus on some other aspects related to the topic. Your keyword research data should give you new inspiration what people are looking for.

Making money with your site

Of course you want to earn money with your site so here comes a quick overview of what you can do to make money without selling physical products.

Advertising:

- PPC: Pay per click advertising like Google Adsense. You get paid as soon as someone clicks on an advertising banner on your site.
- PPL: Pay per lead means you get paid if you send someone from your site to another site and this person completes an online survey for example.
- PPS: Pay per sale means you get paid for every sale that results from a person that you send to another site.

Sell an info product:

This is what I could have done with this guide in which I share my knowledge with people who want to learn about this topic. You can sell information products in whatever niche you are an expert in or think you know something other people might find useful. Here is an article about eBooks / info products.

Affiliate Networks

Sign up with affiliate networks such as Link Share or Commission Junction and do some research on how many companies offer products that you could advertise on your site and would be relevant for visitors of your site.

If you can’t find any products you might consider picking another topic or solely focus on Google Adsense which provides more or less relevant advertising for all sorts of topics. In general the best way is to work in a niche and use both Adsense and affiliates to make money.

Adsense is so popular because it is so easy to use:

1. Go to the AdSense website.
2. Copy a little snippet of code to your website.
3. Get relevant advertising on your website from Google and make money with each click.

Planning the live site

Besides the technical aspect of having a website, which is no big deal we get to that later, you will have to think about where you will get your visitors from. You can have the greatest, most beautiful website that won’t make you any money if nobody knows about it.

The magic word is SEO, search engine optimization which is basically the art of making search engines rank your website well in their search results. In the following chapters we will always come back to SEO because it plays such an important role right now. Search engines are the primary source of traffic for all established websites and because the search engine market is dominated by one search engine it is all about ranking well in Google at the moment.

But don’t worry you are well prepared and this is where your keyword research comes into the game. You will want to create a website around some of the keywords or key phrases that you found and that were popular, but also had the least amount of competition.