The first thing you should think of

Think about some things you are passionate about, that you enjoy or that you are interested in. This can be something you did in the past, some aspect of your job that you like and are good at or something that you really want to learn. Take a piece of paper and write those topics down.

If you are not an expert and passionate about white nose Madagascar rabbits it is very likely that your range of topics are too broad and if you are such an expert… your topic might not attract enough people with the same interests. It is important to find a balance between both. Not too broad (not too much competition) and not too narrow (enough people are interested in it) niches are great.

Reality check

Most areas and topics are already covered on the Internet today. Every day thousands of new websites go online and the flood of information multiplies every month. If you want to make good money for example in the “travel” niche you better have a lot of money to invest or you won’t stand a chance with the already huge and established networks and community sites already out there.

It’s not all that bad…

The good news is that you might not become the mecca for general travel advice but you may become the owner of the most read blog containing tips how to prepare a trip to another country. It’s all about narrowing your niche down to a size that will still have readers and is not too broad that you have too many competitors.

So how do you narrow your niche down?

There are several ways to do this. First of all do general research on Google for your niche. The basis of being successful online is working efficient. Here are some ways how you can get better results in Google.

“thailand tour” - Searches for the whole phrase like it is.

“thailand tour”+ island - Searches for documents that contain the exact phrase “thailand tour” and the word island. Both the phrase and the word have to be in the same document to get listed in the search results.

Also have a look at the advanced search of Google that lets you filter your search in a variety of ways. Those two mentioned above are just the ones I use most often. They come in incredibly handy for example, if you search for forums or online boards about a certain topic. Just try this for example:

“powered by vbulletin” + Thailand

“powered by vbulletin” is the note that is visible on all installations of the popular online forum software vbulletin. So this would be an ideal way to find a Thailand related online forum if your general search doesn’t give you the results you are looking for.